Seems to be coasting and trading off its reputation whilst offering a mediocre product. Its always full of tourists who are maybe a little easy to please.

The good points. They bring you bread & butter, pickled onion, gherkins and prawns which is nice. They also bring you ketchup and tartar in a large portion.

The bad points. As a fish a chip specialist it's a bit of a red flag that they do burgers and all sorts but whatever. The main issue is that the batter is thin and not particularly crispy. I got the skate. The fish itself was cooked OK. The chips are slightly undercooked to my taste and a little dry. Also the portions although decent are quite small for fish and chips.

All in all it feels like they need a bit of a review. This place should be packed there's very few places to get fish and chips in the area (especially eat in) but somehow it's always half full despite getting people coming from all round the world. It needs some love.

It would be nice if they did desserts too but you can't please everyone.

Enjoyable straight forward fish and chips short walk from Waterloo station and marsh street area. Just a street or so away from the busier spots. Had the cod combo and mustard crusted cod was ok and fried piece was still quite big and excellent. Added side of coleslaw that I thought was excellent. One of us had the grilled sea bass. Whole fish grilled perfectly, but some may not like whole fish off bone. Not cheap for three about 80 pounds.

My family were in the trade for over 40 years, I effectively grew up in a Fish and Chip shop. I can say without hesitation that this is the best fish and chips that I have eaten since my father died and his business closed. The fish is fresh and cooked superbly, no half measures, no soggy chips or batter, just done right.

Surprisingly good food at affordable prices!

We visited the UK for the very first time in July of this year and stayed for a few days at a nearby hotel. Thank you, Google, for recommending Masters Superfish! We wanted to try traditional English fish and chips, and this place was perfect for that. Not only do they offer a great selection of fish, but their fries are superb—thick-cut, crispy on the outside, and soft on the inside. My favorite!

As others have mentioned, the menu has plenty of options, so even our two picky teenage eaters found something they liked. We enjoyed the place so much that we had dinner there every night. Highly recommended!

Oh, and by the way—the infamous reputation of English food is outdated. We had breakfast and lunch at several places, and shockingly, no culinary trauma occurred. It was actually good!

Really yummy fish and chips. The perfect treat on a Friday night. Love the complimentary bread & butter, pickled gherkin & onion, prawns and large dishes of ketchup and tartare sauce. A stickler for cod and chips the portions are always generous and of course the lovely Ivy who takes care of us and offers excellent friendly and helpful service is an asset to the business. It is a welcoming friendly and enjoyable place to come and eat!