Seems to be coasting and trading off its reputation whilst offering a mediocre product. Its always full of tourists who are maybe a little easy to please.
The good points. They bring you bread & butter, pickled onion, gherkins and prawns which is nice. They also bring you ketchup and tartar in a large portion.
The bad points. As a fish a chip specialist it's a bit of a red flag that they do burgers and all sorts but whatever. The main issue is that the batter is thin and not particularly crispy. I got the skate. The fish itself was cooked OK. The chips are slightly undercooked to my taste and a little dry. Also the portions although decent are quite small for fish and chips.
All in all it feels like they need a bit of a review. This place should be packed there's very few places to get fish and chips in the area (especially eat in) but somehow it's always half full despite getting people coming from all round the world. It needs some love.
It would be nice if they did desserts too but you can't please everyone.
Enjoyable straight forward fish and chips short walk from Waterloo station and marsh street area. Just a street or so away from the busier spots. Had the cod combo and mustard crusted cod was ok and fried piece was still quite big and excellent. Added side of coleslaw that I thought was excellent. One of us had the grilled sea bass. Whole fish grilled perfectly, but some may not like whole fish off bone. Not cheap for three about 80 pounds.
I had a really nice dining experience here at Masters Superfish.
I was warmly greeted by a lovely lady who said I could sit where I wanted. I arrived around 6pm, and it was still pretty quiet at that point.
Whilst I was there the restaurant did start to get busier, with a mixture of both locals and tourists. Being a local myself I found it quite amusing watching visitors trying to decipher the menus, and wondering why their dishes were accompanied by pickled gherkins and onions!
There’s quite an extensive menu - with lots of different fishes, as well as some vegetarian options too. The drinks menu is also pretty impressive.
I thought the prices were quite reasonable - especially for a dining in restaurant. Most chip shops (chippy’s) in London charge around £15 for Cod & Chips to takeaway - and that’s without the complimentary side dishes that are served here with every meal. So I would say that what you are getting here is good value for money.
My food was delicious - freshly cooked and hot.
I didn’t notice any issues with smells of cooking oil coming from the kitchen, and the bathroom was clean.
I would highly recommend visiting this lovely restaurant.
Absolutely would recommend, dropping out daughter off at uni accommodation on Saturday,found this little gem, definitely will be back again as food was so nice 😊
Pointer: add salt to your fish. I rarely add salt to anything, but this addition makes the meal here. As one comment mentioned, without the salt the piping hot fish was very bland - just oil. The salt made it pop, as did the vinegar. Both are key here. I had the Master Fish.
I'd say this place gets a load of tourists, as I looked around you could tell there weren't many locals. To that end, it's a bit more pricy than you might expect.
Don't wear something nice here. The burning cooking oil created a fog in the main dining hall. Not a complaint. It just comes with the territory.
Overall, it was a great piece of fish, once doctored up. It's pricy, but generally worth it.
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