
I had a really nice dining experience here at Masters Superfish.
I was warmly greeted by a lovely lady who said I could sit where I wanted. I arrived around 6pm, and it was still pretty quiet at that point.
Whilst I was there the restaurant did start to get busier, with a mixture of both locals and tourists. Being a local myself I found it quite amusing watching visitors trying to decipher the menus, and wondering why their dishes were accompanied by pickled gherkins and onions!
There’s quite an extensive menu - with lots of different fishes, as well as some vegetarian options too. The drinks menu is also pretty impressive.
I thought the prices were quite reasonable - especially for a dining in restaurant. Most chip shops (chippy’s) in London charge around £15 for Cod & Chips to takeaway - and that’s without the complimentary side dishes that are served here with every meal. So I would say that what you are getting here is good value for money.
My food was delicious - freshly cooked and hot.
I didn’t notice any issues with smells of cooking oil coming from the kitchen, and the bathroom was clean.
I would highly recommend visiting this lovely restaurant.

I had the haddock and it was fabulous. Chips were great too. Good service and nice beer and cider selection. Highly recommend! They were highlighted in Time Out magazine. Glad I chose them.

Pointer: add salt to your fish. I rarely add salt to anything, but this addition makes the meal here. As one comment mentioned, without the salt the piping hot fish was very bland - just oil. The salt made it pop, as did the vinegar. Both are key here. I had the Master Fish.
I'd say this place gets a load of tourists, as I looked around you could tell there weren't many locals. To that end, it's a bit more pricy than you might expect.
Don't wear something nice here. The burning cooking oil created a fog in the main dining hall. Not a complaint. It just comes with the territory.
Overall, it was a great piece of fish, once doctored up. It's pricy, but generally worth it.

Conveniently next to the hotel. It was a bit chilly in the restaurant this February. The food was good and reasonably priced. The big minus was the strong smell of cooking (fat).

Nice hole in the wall for fish and chips! Great service and the portion sizes are huge! Couldn’t finish our meal. The fish had a thin batter and the calamari was delicious. Will be coming back.