We came to this place because of the good reviews online, but we left slightly disappointed. Ordered a Cod fillet and one of their daily specials: haddock fried in mustard. They were price at 10.25£ and 12.50£ respectively, quite affordable by London's standards.

The starters were good, shrimps, bread with butter and pickled vegetables. Staff were friendly. Then came the mains. We were really excited as the serving was huge and the cod looks so crispy. However upon tasting it, I couldn't help but to wonder if I was missing something.

Both fish were really bland, salvaged only by the copious amount of mayonnaise and ketchup we had to add. It made me wonder if British fish and chips were suppose to taste this bland or was it just my taste buds. The fries were soggy too.

Despite the great service, price and starters, I am afraid I will not be returning.

Wow !. Lovely crispy batter and chips - crisp outsides but not overcooked. Prawns, pickled onions and gherkins on the table as sides. Tartare and tomato sauce on table and bread/butter too. Definitely worth finding. Quick service and surprising as we were a party of 44 !. Congratulations.

We ordered the ”master’s special” to share. Got a giant piece of cod that's bigger than the size of your face(not exzagerating), pretty fresh and tasty. The meal came with bread, pickles and cold shrimps (shelf and head on) the bread was okay just cheap white bread. I don't normally like cold seafood but the shrimp was pretty fresh and sweet. I'd say it's a good value for the size of the fish (11.50 £). It gets busy at dinner time so call for reservations. They also have a take away window and the price is cheaper for take away.

Excellent ambience. Reasonable price. The decorations are also good. Friendly behavior of the staffs. Loved the fish and chips.

If you want the real deal at a good price, go here. Not pretentious at all. You won’t get a an upscale atmosphere, but you’ll get a delicious dish.